Dropmark approached me to conduct a general visual exploration and creative direction for a brand refresh. I had full creative control to explore what varying media and collaboration means in relation to the Dropmark experience. My brand exploration and audit resulted in a new illustrative language based on media and shapes.
After my exploration, Dropmark utilized my explorative findings and brought in the best of the best to bring my new creative direction to life. My paper illustration explorations were brought to life with a full video by Kelli Anderson and my illustration language was expanded into character scenes by Frank Chimero.