Primera is an independent jewelry company located in foggy San Francisco. I was tasked with redesigning the brand for Prismera including logo, style guide, and iconography. A custom script paired with modern type and icons make for an ethereal and fresh brand. The Prismera brand icon was translated into a common design element throughout the jewelry itself.


Many thanks to team Aeolidia for putting this together. Images courtesy of Laura Su at Prismera.